OnDemand Webinar: Zero Distance To The Customer: The New Customer Experience Paradigm
This webinar featured Don Peppers as our keynote speaker with moderation by Dr. Annika Steiber. These two combined their respective research and decades of experience in developing management ideas to showcase one of the newest developments in business, RenDanHeYi “Zero Distance to the Customer”. An innovative idea that reshapes a companyies entire priorities strategy in a way to ensure value creation.
Don Peppers is a best-selling author, blogger, widely-acclaimed keynote speaker, and global CX authority. A marketing futurist and accomplished trend spotter, Peppers has educated and motivated audiences worldwide with presentations and workshops focused on how businesses can compete in a dynamic, technologically fast-moving world. Don has authored or co-authored a legacy of international business best-sellers that have collectively sold over a million copiers in 18 languages. His first book, The One to One Future, written with Martha Rogers, Ph.D., is widely credited with having launched the CRM revolution. BusinessWeek called their book the “bible of the new marketing”.
Dr. Steiber has 20 years of business experience in the high-tech and professional services industry. Operating as a Researcher, Best-Selling Author, Speaker, Founder, and Investor. Her latest venture has been as Founder & Director of the Rendanheyi Silicon Valley Center in partnership with HMI and Menlo College. Director & Professor of Entrepreneurship and Innovation program, Menlo College. As well as published several awarded research papers on the topic of Corporate Innovation and Entrepreneurship.